If you have an online business these days, or have any aspirations to start one, the very next thing you should do is start a blog. And why do I say that you ask?
Well, in my own experience, there is nothing that is better for building brand awareness, name recognition, trust, value and page rank as your very own blog. And from the standpoint of SEO and quick access to creating a large and interested audience, you aren’t going to find a better and more affordable vehicle than RSS.
Let’s take a quick look at a quick and easy approach to setting up your own site, and why it makes for a great Search Engine Optimization choice as well, especially if you are just starting out.
From the standpoint of simplicity, cost effectiveness and good old fashioned SEO, I would highly recommend you start your new blog with WordPress. It is free, (open source) highly customizable and is hosted on your own server, which gives you great growth potential and scalability as you grow going forward.
If your web host has Cpanel and Fantastico, you are looking at a truly lickety split installation – you can have WordPress automatically installed with one click in less than 60 seconds, and be blogging in less than time than it takes to make a cup of instant coffee!
Another advantage of picking an open source blogging platform like WordPress is that there are so many plug-ins, or enhancements and add ons to the base software program that your head will literally spin with the possibilities. You can install well over 1000 and counting free themes or templates to give your site a unique look, you can install widgets that give your site visitors polls, email subscription forms, social networking icons to spread the link love throughout the blogosphere – the choices are almost endless.
But the heart and soul of a good blog that ranks well is consistency. And having a point of view. Be yourself; don’t shrink from putting yourself out there and saying something interesting. There is such a vast abundance of bland, plain Jane thinkers out there in the online universe, that simply taking a stand and saying something unique is often enough to get you some instant attention. And from a SEO standpoint, your unique voice will have other site owners from around the web linking to your great content, which of course makes your site more authoritative and interesting in the search engines eyes, gets your pages updated and crawled more often, which keeps your pages moving higher and higher in your chosen industry or niche.
Don’t forget about the social networks either. If you participate in the various popular community sites online, let your friends and foes both know about your new site, post links wherever you are involved online and those links will find friends who will come back and see what else you have to say. Ping your blog often, letting the RSS aggregators know you update often. Submit your new site to human edited directories so you get ever more “link love” from around the web, good listings in good quality directories are a sure sign to the search engines that you maintain a quality site.
Keep up with and keep at it, even when you don’t feel like writing try to kick some stuff out, when you start getting some fans, and a following they expect you to give them a reason to keep coming back! There is nothing worse than finding a good website that you really enjoy reading, and then discovering the site owner only stops by one or twice a month! (I’ve been guilty of that very thing, too!)
Good luck and hope to see you blogging to the bank in no time..:-)